Stylistic Devices for Expressiveness in Modern English Advertising

Чувардинська, Олена Володимирівна and Даниленко, Віра Володимирівна (2015) Stylistic Devices for Expressiveness in Modern English Advertising Studia Philologica (4). pp. 41-45. ISSN 2311-2425

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Abstract

The article looks into the stylistic devises which are used to create expressiveness in modern English Advertising. For that matter the advertisements extracted from a British news magazine The Economist and an American news magazine Time were carefully scrutinized. The stylistic devises that increase the expressive potential of the advertisements were under consideration since they create the advertising message that makes customers buy goods or services indiscriminately

Item Type: Article
Uncontrolled Keywords: advertisement; expressiveness; stylistic devises; advertising message
Subjects: Articles in journals > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Institutes > Humanitarian Institute > Chair of German Philology
Depositing User: доцент Олена Володимирівна Чувардинська
Date Deposited: 04 Dec 2015 07:54
Last Modified: 04 Dec 2015 07:54
URI: http://elibrary.kubg.edu.ua/id/eprint/11538

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