Advertising books, newspapers and magazines in the context of development of new publishing houses

Полковенко, Тарас Вікторович (2013) Advertising books, newspapers and magazines in the context of development of new publishing houses Вісник книжкової палати (9). pp. 9-11. ISSN 2076-9326

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Abstract

Marketing methods of stimulating interest of readers for new Ukrainian books and periodical press and principles of publishing products promotion are stated in this article.

Item Type: Article
Uncontrolled Keywords: books, newspapers, magazines, publishing products, advertising, target audience, publishing business
Subjects: Articles in journals > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Institutes > Humanitarian Institute > Chair of Advertising and Public Relations
НМЦ > НМЦ видавничої діяльності
Depositing User: Тарас Вікторович Полковенко
Date Deposited: 23 Nov 2016 13:01
Last Modified: 23 Nov 2016 13:01
URI: http://elibrary.kubg.edu.ua/id/eprint/12296

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