Specifics of Corporate Communications in Real and Virtual Space

Єжижанська, Тетяна Сергіївна (2015) Specifics of Corporate Communications in Real and Virtual Space Держава та регіони (3). pp. 38-42. ISSN 2219-8741

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Abstract

The article discusses the features of communication in the Internet space, analyzes the principles, conditions, conditions and technologies of corporate communications in the information, the virtual world. Particular attention is paid to the theory of Manuel Castells, Jean Baudrillard, Niklas Luhmann, Georgii Pocheptsov, that determine the conditions of human existence and in cyberspace, a virtual reality. There is a tendency, for which the organization as a social institution, while maintaining attributes reality overridden and virtualization, that is no longer the social reality and reality becomes virtual. In such circumstances, any organization have to find their place in virtual reality. It is proved that any organization should use all possible means to implement corporate communications in the Internet space, not to be among the outsiders to marginal positions in the information, and then the physical space. In the information society is a new division of the world on the basis of the presence or absence of the global information network. The presence of the organization in the virtual information space today provides for PR-campaigns online, interact with online media, formation reputation in the blogosphere and social networks, promoting product / service in forums, blogs and social networks, search engine reputation management, that increase positive references about enterprise search engine displacement of negative information, SEO-promotion. Already now for any organization, there is need for active conquest even small niches in the information and cyberspace. This is the most effective way to store information like presence and physical existence of the organization, finding new opportunities of development. Companies must engage in shaping their information environment, because the success of the company depends on the coordination of information flow and building information links.

Item Type: Article
Uncontrolled Keywords: corporate communications; information space; virtual space; public relations; Internet; media
Subjects: Articles in journals > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Institutes > Humanitarian Institute > Chair of Advertising and Public Relations
Depositing User: Олеся Володимирівна Захарчук
Date Deposited: 24 Dec 2015 13:12
Last Modified: 24 Dec 2015 13:12
URI: http://elibrary.kubg.edu.ua/id/eprint/12329

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