Branding male glossy magazine in the media space

Журавская, Оксана (2015) Branding male glossy magazine in the media space Тэорыя і метадалогія журналістыкі (17). pp. 11-14.

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Abstract

Analyzes the differences in strategies to promote print and electronic journals brands in the media market

Item Type: Article
Uncontrolled Keywords: Branding; a men's magazine; a glossy magazine
Subjects: Наукові конференції > Міжнародні
Divisions: Institutes > Humanitarian Institute > Кафедра журналістики та нових медіа
Depositing User: Оксана Журавська
Date Deposited: 14 Jan 2016 13:58
Last Modified: 14 Jan 2016 13:58
URI: http://elibrary.kubg.edu.ua/id/eprint/13034

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