Teaching the vocational subjects in English at the Ukrainian higher education intitutions: educational experiment or today's challenge

Вернигора, Світлана Миколаївна (2016) Teaching the vocational subjects in English at the Ukrainian higher education intitutions: educational experiment or today's challenge Інтегровані комунікації (1). pp. 18-22.

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Abstract

The article is devoted to the experience of teaching in English of the profile disciplines "Copywriting in advertising", "Copywriting in PR", "Public service advertising", "Theory of mass information", "Communication strategies" of the Department of Advertising and Public Relations of Humanitarian Institute of Borys Grinchenko Kyiv University. The purpose, results and prospects of development of such direction of students' teaching are represented.

Item Type: Article
Uncontrolled Keywords: higher education; advertising and public relations; teaching the disciplines in English;
Subjects: Articles in journals > Збірники наукових праць
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: лаборант Дар'я Ігорівна Івасенко
Date Deposited: 05 Dec 2016 08:22
Last Modified: 05 Dec 2016 08:22
URI: http://elibrary.kubg.edu.ua/id/eprint/17709

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