Support positive image of the modern university by using interactive media

Даценко, Тетяна Олександрівна (2016) Support positive image of the modern university by using interactive media In: “Economy. Zarządzanie. Osiągnięcia naukowe, rozwój, propozycje”, 29.09.2016 – 30.09.2016, Варшава, Польща.

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Abstract

Nowadays, the task of universities is to create and maintain a positive image in order to be competitive in educational arena. In this regard, questions are arise: "How to achieve a satisfactory result?" "What tools to use?", "What are the advantages media society gives to modern university in solving this problem?". As mentioned above, a positive image is a product of basic daily activities of the University, as well as targeted activities focused on target groups of public.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: global communications; image of university; interactive media; media society
Subjects: Наукові конференції > Міжнародні
Divisions: НМЦ > НМЦ інформаційно-рекламної та профорієнтаційної діяльності
Depositing User: Тетяна Олександрівна Даценко
Date Deposited: 13 Dec 2016 12:29
Last Modified: 13 Dec 2016 12:29
URI: http://elibrary.kubg.edu.ua/id/eprint/18237

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