The Evolution of the «Enemy Image» in the American- Soviet Relations in 1979 - 1991

Покляцька, Валерія Валеріївна (2017) The Evolution of the «Enemy Image» in the American- Soviet Relations in 1979 - 1991 PhD thesis, Київський університет імені Бориса Грінченка.

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Abstract

This research is devoted to the evolution of the «enemy image» in the USA and the USSR in the context of the American-Soviet relations during the last decade of the Cold War. Attention is focused on such means of the formation of the «enemy image» as official rhetoric and printed media. At the end of 1979 there was an escalation of American-Soviet conflict caused by the invasion of the Soviet troops to Afghanistan. Aggravation of relations between the USA and the Soviet Union had found expression in the political, military, social, economic and cultural spheres and was so sharp that some researchers characterized this period as the «Second Cold War». Changes in the American-Soviet relations were directly reflected in the ideological sphere. Particularly, in the early 1980s in both the United States and the Soviet Union the «enemy image» was radicalized. 19 In 1979-1985 in both the USA and the USSR another country was positioned as the main external "enemy”, which had been characterized by extremely aggressive traits. The coverage of information about the opposite country was mostly focused on military and political topics. The materials about the socio-economic, cultural issues performed a supporting role in perpetuating negative stereotypes about the "other” side. The main features of the "enemy image" were the following: hostility, aggression, militancy, anti-democracy. In general, the "enemy image" in the United States and the Soviet Union were a kind of reflection of each other. However, different political approaches in the U. S. periodicals caused lightly different interpretations of the USSR’s image, while the Soviet one-party political system and strict censorship ensured the existence in the Soviet Union the image of the USA as the main "enemy". Since M. Gorbachov came into power in the USSR and proposed the doctrine of the "new political thinking", first attempts to normalize relations with the USA influenced on the ideological sphere. In 1985-1987 together with traditional negative coverage of information about the opposite side in both the USA and the USSR appeared first neutral evaluations of the other country. In 1988-1991 positive changes in American-Soviet relations caused the evolution of the image of the opposite state from the "enemy" to the "partner" which was vivid both in official rhetoric and mass media. The new feature of US periodicals was the interpretation of the Soviet Union as a potential market, and also sympathy to the Soviet society because of the social problems and environmental disasters in the USSR. The Soviet press began to create a new image of the US as a "partner" which had a number of certain advantages in different areas. Particularly, the sufficiently high standard of living of Americans was emphasized in both Soviet official discourse and newspapers. Even since 1989 some kind of promotion of the benefits of life in the capitalist society started in the Soviet Union: there were ideas about the possibility of borrowing of the U.S. experience in various fields.

Item Type: Thesis (PhD)
Uncontrolled Keywords: «enemy image», American-Soviet relations, the USA, the USSR, Cold War, official rhetoric, printed media.
Subjects: Abstracts > Спецради Університету
Divisions: НМЦ > НМЦ досліджень, наукових проектів та програм
Depositing User: Ганна Сало
Date Deposited: 09 Mar 2017 13:25
Last Modified: 09 Mar 2017 13:25
URI: http://elibrary.kubg.edu.ua/id/eprint/19055

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