Loyalty systems. Current contents and classification

Соболєва-Терещенко, Олена Анатоліївна (2017) Loyalty systems. Current contents and classification Програма міжнародної науково-практичної інтернет-конференції «Інституційні трансформації сучасної економіки: виклики, проблеми, перспективи». pp. 77-78.


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Loyalty systems become as important part of sales activity, which provides additional opportunities for company in comparison with competitors, attracts new or retains existing buyers and customers. The main part of loyalty system is loyalty programs, which represents the package of incentives and privileges, discounts, offers, charges and bonuses. Effective management of loyalty in a modern environment requires comprehensive classification scheme of different types of loyalty systems for customers and buyers. In prospect classification of loyalty systems will deeper and supplemented due to the rapid development sales activity.

Item Type: Article
Additional Information: t8000@i.ua
Uncontrolled Keywords: loyalty system; classification of loyalty system; buyers; customers; sales activity; loyalty program;
Subjects: Наукові конференції > Міжнародні
Divisions: Факультети > Факультет інформаційних технологій та управління > Кафедра управління
Depositing User: Олена Анатоліївна Соболєва-Терещенко
Date Deposited: 24 Apr 2017 08:32
Last Modified: 24 Apr 2017 08:32
URI: http://elibrary.kubg.edu.ua/id/eprint/19413

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