Public social advertising as a means of communication in modern transformations in Ukraine

Фірсова, Ірина Миколаївна and Веретенко, Тетяна Григорівна (2017) Public social advertising as a means of communication in modern transformations in Ukraine Колективна (двоосібна). Publishing House WSZiA, Ополе (Польща).

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Abstract

The publication describes the transformation processes in the Ukrainian society, reveals the essence of social advertising and its importance as a form of communication, analyzes the state of its operation on the basis of social and educational research that was conducted among students.

Item Type: Monograph (Колективна (двоосібна))
Uncontrolled Keywords: Advertising; public social advertising; communication; communication process; transformation
Subjects: Монографії > Видані за кордоном (окрім країн СНД)
Divisions: Institutes > Institute of human > Кафедра соціальної педагогіки і соціальної роботи
Depositing User: Викладач Ірина Миколаївна Фірсова
Date Deposited: 26 Dec 2017 07:21
Last Modified: 26 Dec 2017 07:21
URI: http://elibrary.kubg.edu.ua/id/eprint/22477

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