Grammatical Features of the Abbreviation "PR" in the Ukrainian Language

Афанасьєв, Ілля Юрійович (2017) Grammatical Features of the Abbreviation "PR" in the Ukrainian Language Studia Philologica / Філологічні студії (6). pp. 97-100. ISSN 2412-2491 (Online); 2311-2425 (Print)

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Abstract

The article elucidates grammatical features of the abbreviation "PR" ("public relations"). The main alternatives are the use of this abbreviation as 1) masculine singular; 2) plural. Relevant linguistic literature is analyzed. The degree of every abovementioned grammatical option presentation, in the use of this abbreviation in scientific, educational and commercial texts is investigated, to determine the most popular option. Also content analysis of the texts, written by the students from the university course on the specialty "Advertising and public relations", is done. The best grammatical option for the abbreviation "PR" is determined.

Item Type: Article
Uncontrolled Keywords: abbreviation "PR"; public relations; abbreviations of foreign origin in the Ukrainian language
Subjects: Articles in journals > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Ілля Юрійович Афанасьєв
Date Deposited: 26 Dec 2017 13:01
Last Modified: 26 Dec 2017 13:01
URI: http://elibrary.kubg.edu.ua/id/eprint/22533

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