Features of the B2B segment loyalty programs in the high-tech goods market

Соболєва-Терещенко, Олена Анатоліївна and Дворецкий, Дмитрий and Жарнікова, Валерія Владиславівна (2019) Features of the B2B segment loyalty programs in the high-tech goods market Science and Education a New Dimension:Humanities and social science, 192 (VII(32). pp. 14-18. ISSN 2308-1996 / 2308-5258

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Abstract

To date, the customer loyalty in the business-to-business (B2B) has a main role in the development of the wholesale trade, which so far been insufficiently studied. This article is devoted to establishing differences in loyalty programs in the B2B and B2C segments. The discussed the features of B2B segment loyalty programs in the high-tech goods market. The given the author's vision of the loyalty program formation stages in this market.

Item Type: Article
Additional Information: t8000@i.ua
Uncontrolled Keywords: loyalty; B2B; loyalty program; trade; classification
Subjects: Articles in journals > Наукові (входять до інших наукометричних баз, крім перерахованих, мають ISSN, DOI, індекс цитування)
Divisions: Факультети > Факультет інформаційних технологій та управління > Кафедра фінансів та економіки
Depositing User: Олена Анатоліївна Соболєва-Терещенко
Date Deposited: 21 Mar 2019 11:22
Last Modified: 21 Mar 2019 11:22
URI: http://elibrary.kubg.edu.ua/id/eprint/26462

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