History of Advertising and PR

Афанасьєв, Ілля Юрійович (2019) History of Advertising and PR [Teaching Resource]

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Abstract

The objective of the academic discipline History of Advertising and PR is the acquaintance with the historical formation and development of advertising and public relations as a social and communication technology of the positioning the activity's subjects.

Item Type: Teaching Resource
Uncontrolled Keywords: history; advertising; PR
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Лаборант Христина Олегівна Білас
Date Deposited: 25 Sep 2019 10:10
Last Modified: 25 Sep 2019 10:10
URI: http://elibrary.kubg.edu.ua/id/eprint/27902

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