Methodology of media research Content module: Analytics and Forecasting

Васьків, Микола Степанович (2019) Methodology of media research Content module: Analytics and Forecasting [Teaching Resource]


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The course "Analytics and Prognosis" aims to form the theoretical basis of the master's degree in journalism and media communications, so the purpose of his study is to acquaint students with the basic trends of the modern media sphere and the prospects and directions of its development; to prepare them for rapid adaptation in the conditions of changes and development of technical and technological bases of journalistic activity, increase of requirements for professional knowledge, skills and skills; to develop the ability to combine rigorous journalistic standards with new conditions and forms of work; to acquire knowledge, skills and skills of work in new mass media; teach him how to apply theoretical knowledge in practice. The main objective of the course is to develop the ability to analyze the current state and prospects of the media industry, to acquire the necessary skills and skills for successful professional activity in the future. The objectives of the course are: to determine the prospects for the development of journalism, different forms and methods of media activity, types of mass media;  Focus on the basic aspects of creative, editorial, organizational, technical, technological, communicative training of the journalist in light of the requirements for future professional activity; Вати to prepare students for activities in new and changing conditions;  To promote mastering of the basic provisions of the course, to study the general and specific laws that operate in journalistic science; To develop skills and abilities of a modern and versatile professional journalist. 3. RESULTS OF DISCIPLINE EDUCATION As a result of studying the course "Analytics and Forecasting" the student will know: main ways of development of informational, analytical and opinion journalism; • features of major changes, perspectives, general and specific patterns that operate in the press, radio and television, in online journalism; • new types, forms and methods of journalistic activity; • Ways of development and self-improvement of the journalist in the light of the demands that are being placed on the changes in the media sphere, national and world.

Item Type: Teaching Resource
Uncontrolled Keywords: analytical journalism; methods of activity, self-improvement of the journalist; specific patterns;
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра журналістики та нових медіа
Depositing User: Лаборант Вікторія Євгенівна Фещенко
Date Deposited: 28 Oct 2019 12:33
Last Modified: 28 Oct 2019 12:33

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