Market behavior of financial companies and financial consumer protection

Соболєва-Терещенко, Олена Анатоліївна and Пилкин, Никита (2019) Market behavior of financial companies and financial consumer protection International Journal of New Economics, Public Administration and Law, 2 (4). pp. 5-16.


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The article considers the key aspects of the mechanism of implementation of supervision over the market behavior of financial companies and disclosed its tasks in order to protect the rights of consumers of financial services, in particular, the advertising of consumer loans for individuals. Thus, basic principles of proper display of advertising of financial services on sites of financial companies are defined. In particular, the signs of advertising, which disperse the consumer's attention, as well as signs of advertising, which hinder a clear and unambiguous interpretation of information on financial services, are characterized. The comparative analysis of the information located on the sites of Ukrainian and foreign aggregators of financial services is carried out. As a result of the review of the top 10 sites of Ukrainian aggregators of sites concluded that the information on the real interest rate of consumer loans is provided only on a few websites. The review of foreign sites of financial services aggregators - Great Britain, Poland, Australia, Germany, Switzerland and the United States - has shown that all of them provide full information on the real rate of consumer loans. On the basis of the presented material the conclusion is made about legislative introduction of restrictions at registration of the advertising message for consumers of financial services.

Item Type: Article
Additional Information:
Uncontrolled Keywords: financial services; financial companies; banks; advertising; consumer protection; aggregator sites.
Subjects: Статті у наукометричних базах > РИНЦ
Articles in journals > Наукові (входять до інших наукометричних баз, крім перерахованих, мають ISSN, DOI, індекс цитування)
Divisions: Факультети > Факультет інформаційних технологій та управління > Кафедра фінансів та економіки
Depositing User: Олена Анатоліївна Соболєва-Терещенко
Date Deposited: 19 May 2020 05:12
Last Modified: 22 May 2020 09:38

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