Ukrainian strategian narrative

Піскорська, Галина Андріївна (2019) Ukrainian strategian narrative In: VI Міжнародна науково-практична конференція "Правові засади діяльності правоохоронних органів".

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Abstract

The article analyzes different approaches to the idea of ​​strategic narrative and its importance for solving the foreign and security problems of Ukraine. An important feature of strategic narrative is that it is a cognitive product designed to achieve strategic goals. It is noted that strategic narrative, if created with the right content and adapted to different target audiences, taking into account their peculiarities of perception, values, etc., can become an effective mechanism for promoting the interests of the state in a mobile information environment.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: strategic narrative; strategic communications; target audience; information space
Subjects: Наукові конференції > Міжнародні
Articles in journals > Збірники наукових праць
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 30 Jan 2020 07:59
Last Modified: 30 Jan 2020 07:59
URI: http://elibrary.kubg.edu.ua/id/eprint/30608

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