Copywriting in Advertising and PR

Харамурза, Дар’я Вікторівна (2020) Copywriting in Advertising and PR [Teaching Resource]

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Abstract

The purpose of the course is to provide students with practical skills in creating information materials in the field of advertising and public relations, mastering modern copywriting technologies. In addition, students will develop an understanding of the specifics of working with texts, taking into account the characteristics of target audiences, channels of communication, positioning, motives for consumer behavior.

Item Type: Teaching Resource
Uncontrolled Keywords: copywriting; advertising; PR; public relations
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 02 Mar 2020 12:28
Last Modified: 02 Mar 2020 12:28
URI: http://elibrary.kubg.edu.ua/id/eprint/30892

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