Modern digital communications

Нетреба, Маргарита Миколаївна (2020) Modern digital communications [Teaching Resource]

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Abstract

The Modern Digital Communications course is designed to form the theoretical basis of the MSc in Advertising and Public Relations, so its purpose is to study the fundamental knowledge of the methodology, principles and tools of digital communications to effectively apply them in advertising and PR campaigns.

Item Type: Teaching Resource
Uncontrolled Keywords: digital-communal; accountability; advertising; PR campaign
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 05 Mar 2020 06:50
Last Modified: 05 Mar 2020 06:50
URI: http://elibrary.kubg.edu.ua/id/eprint/30966

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