Advertising and PR in the political sphere: Іmageology

Піскорська, Галина Андріївна (2020) Advertising and PR in the political sphere: Іmageology [Teaching Resource]

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Abstract

The purpose is to reveal the psychological nature of the image (stereotype / image), to explain the "anatomy" of the social image; to acquaint students with the principles and mechanisms of its formation and correction; develop skills to determine the real and desirable image of the organization / policy / product, professional approach to image-building technologies through various means of communication.

Item Type: Teaching Resource
Uncontrolled Keywords: political sphere; advertising; PR; image
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 05 Mar 2020 06:58
Last Modified: 05 Mar 2020 06:58
URI: http://elibrary.kubg.edu.ua/id/eprint/30970

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