Technology of production and placement of advertising product: Internet advertising production technologies

Шиян, Віктор Олександрович (2020) Technology of production and placement of advertising product: Internet advertising production technologies [Teaching Resource]

[img]
Preview
Text
V_Shiyan_V_Pittsyk_TVtRRPTVIR.pdf

Download (4MB) | Preview

Abstract

The purpose of the course is to study the students basic ideas about advertising technologies on the Internet, which allow you to navigate the advertising strategies of Internet business and Internet advertising, in obtaining, processing, interpretation of information necessary for advertising activities in order to prepare the content and design of advertising messages, acceptance the best decisions for conducting advertising campaigns, evaluating the effectiveness of online advertising.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising; production and advertising technologies; online advertising
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 10 Mar 2020 13:40
Last Modified: 10 Mar 2020 13:40
URI: http://elibrary.kubg.edu.ua/id/eprint/31036

Actions (login required)

View Item View Item