Event Practice: Official and Business Events

Баранова, Катерина Олександрівна (2020) Event Practice: Official and Business Events [Teaching Resource]

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Abstract

The purpose of the discipline "Official and business events" - to form a comprehensive knowledge and skills of students to plan, organize, conduct and evaluate the effectiveness of official and business events in the field of public relations in the commercial and non-commercial areas. The course takes into account the knowledge acquired by students in the study of basic and specialized professional disciplines in the field of public relations (PR), in particular advertising, journalism, sociology, marketing, economics, law, and reveals the possibility of their application in the course planning and conducting formal and business events.

Item Type: Teaching Resource
Uncontrolled Keywords: event practices; official events; business events
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 18 Mar 2020 08:14
Last Modified: 18 Mar 2020 08:14
URI: http://elibrary.kubg.edu.ua/id/eprint/31091

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