Advertising and PR in Business: Advertising and PR in Business

Курбан, Олександр Васильович (2020) Advertising and PR in Business: Advertising and PR in Business [Teaching Resource]

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Abstract

The purpose - formation of theoretical and applied base of the specialist in advertising and public relations, definition of applied aspects of modern advertising and PR process in the marketing communications system.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising; PR; business
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 18 Mar 2020 08:29
Last Modified: 18 Mar 2020 08:29
URI: http://elibrary.kubg.edu.ua/id/eprint/31098

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