Pragmatic presuppositions and discourse implicatures of French social advertising

Чернова, Анастасія Олександрівна (2017) Pragmatic presuppositions and discourse implicatures of French social advertising Вісник Київського національного університету імені Тараса Шевченка, 1 (50). pp. 39-43. ISSN 1728-2683


Download (370kB) | Preview


The article is devoted to the study of the peculiarities of the use of pragmatic presuppositions and discourse implicatures of the contemporary French social advertising. The article defines the concepts of pragmatic presupposition and discursive implicature, and clearly distinguishes between these two types of indirect speech acts. In addition, the classification of implicatures is presented and the peculiarities of the process of implication in advertising are described. The functions of the implicatures, the particularities of their use and their role in the discourse of social advertising are shown on specific examples of advertising messages taken from modern French social advertising.

Item Type: Article
Uncontrolled Keywords: implicature; indirect speech act; pragmatic presupposition; social advertising; French advertising discourse
Subjects: Articles in journals > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Institutes > Інститут філології > Кафедра романської філології та порівняльно-типологічного мовознавства
Depositing User: Анастасія Олександрівна Девос
Date Deposited: 27 May 2020 05:16
Last Modified: 27 May 2020 05:16

Actions (login required)

View Item View Item