Tourism as a factor of regional development of the territories and communities along the Ukrainian-Polish border

Akilina, Olena and Pavliuk, Valery and Melnyk, Iryna (2020) Tourism as a factor of regional development of the territories and communities along the Ukrainian-Polish border Колективна (три і більше авторів). Tourism as a sphere of economic and educational activity. ASPRA-JR, Warsaw.

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Abstract

The conducted research shows that at the present stage of development of Ukraine and Poland in the context of intensification of the European integration processes the dialogue between the two sides has become more constructive. At the same time, the Polish side has a much higher potential for development of its own tourism market, considering access to EU financial resources directed to this sphere. Therefore, on the Ukrainian side (both the authorities and local governments, as well as the business sector) there is a much more difficult task: not to lose the opportunity to develop tourism along Ukrainian side of the border and join creation of joint tourism products. In our opinion, the main directions of development of the cross-border tourist market on the basis of smart specialization should be: creation of a digital platform of the Ukrainian-Polish cross-border tourist market, conducting an active promotional campaign of tourism products of the Ukrainian-Polish cross-border tourist market, development of medical and sentimental (nostalgic) tourism .

Item Type: Monograph (Колективна (три і більше авторів))
Uncontrolled Keywords: tourism; cross-border cooperation; regional development
Subjects: Монографії > Видані за кордоном (окрім країн СНД)
Divisions: Факультети > Факультет інформаційних технологій та управління > Кафедра управління
Depositing User: Олена Володимирівна Акіліна
Date Deposited: 04 Sep 2020 07:15
Last Modified: 04 Sep 2020 07:15
URI: http://elibrary.kubg.edu.ua/id/eprint/31651

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