Advertising and PR in business: Advertising management

Ужанська, Тетяна Іллівна (2020) Advertising and PR in business: Advertising management [Teaching Resource]

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Abstract

The purpose of the discipline "Advertising Management" is to teach students the provisions related to the management of advertising activities of firms on the basis of marketing, based on the objective laws of formation and development of advertising management, reflecting the current state of all research and development in advertising . Teaching the discipline is aimed at forming students concepts about the importance and significance of advertising management, to help students deepen their knowledge of the principles, objectives, functions, methods and types of management strategies.

Item Type: Teaching Resource
Uncontrolled Keywords: аdvertising; PR; advertising management
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 03 Sep 2020 11:53
Last Modified: 03 Sep 2020 11:53
URI: http://elibrary.kubg.edu.ua/id/eprint/31703

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