Technologies of production and placement of an advertising product: Technologies of production of Internet advertising

Шиян, Віктор Олександрович (2020) Technologies of production and placement of an advertising product: Technologies of production of Internet advertising [Teaching Resource]

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Abstract

The purpose of the discipline is to study students' basic ideas about advertising technologies on the Internet, which allow them to navigate in the advertising strategies of Internet business and Internet advertising, in obtaining, processing, interpreting information necessary for advertising to prepare content and design advertising messages, acceptance optimal solutions for advertising campaigns, evaluation of the effectiveness of advertising on the Internet.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising product; online advertising; technologies of production of Internet advertising
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 03 Sep 2020 12:00
Last Modified: 03 Sep 2020 12:00
URI: http://elibrary.kubg.edu.ua/id/eprint/31705

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