Copywriting and speechwriting (the module: Copywriting)

Вернигора, Світлана Миколаївна (2020) Copywriting and speechwriting (the module: Copywriting) [Teaching Resource]

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Abstract

The purpose of the discipline is for students to acquire theoretical knowledge and practical skills in the development and design of information materials in the field of advertising and public relations to achieve the maximum communication effect, mastering the relevant methodological tools.

Item Type: Teaching Resource
Uncontrolled Keywords: copywriting; speechwriting; communication effect
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 04 Sep 2020 09:43
Last Modified: 04 Sep 2020 09:43
URI: http://elibrary.kubg.edu.ua/id/eprint/31718

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