Visual means in advertising and PR

Яремчук, Олег Михайлович (2020) Visual means in advertising and PR [Teaching Resource]

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Abstract

Purpose: to form the theoretical basis and practical skills of a specialist in advertising and public relations through acquaintance and mastering the basic principles of scientific and applied discipline "Visual tools in advertising and PR", the main trends in modern information technology, to introduce them into the world of new concepts and terms, to expand their knowledge and ability to use a set of software tools related to professional activities.

Item Type: Teaching Resource
Uncontrolled Keywords: visual aids; advertising; PR
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 13 Oct 2020 05:38
Last Modified: 13 Oct 2020 05:38
URI: http://elibrary.kubg.edu.ua/id/eprint/32067

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