Fundamentals of the digital industry: Digital strategies and tools

Яремчук, Олег Михайлович (2020) Fundamentals of the digital industry: Digital strategies and tools [Teaching Resource]

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Abstract

Objective: to form the theoretical basis and practical skills of a specialist in advertising and public relations through acquaintance and mastery of the basic principles of scientific and applied discipline "Digital Strategy and Tools", the main trends in marketing in the digital space and relevant tools, to introduce them into the world of new concepts and terms, to expand their knowledge and ability to use a set of tools related to the professional activities of digital agencies.

Item Type: Teaching Resource
Uncontrolled Keywords: basics of digital industry; digital strategies; digital tools
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 21 Oct 2020 10:44
Last Modified: 21 Oct 2020 10:44
URI: http://elibrary.kubg.edu.ua/id/eprint/32273

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