Use of Ukrainian Wikipedia in PR

Афанасьєв, Ілля Юрійович (2016) Use of Ukrainian Wikipedia in PR Інтегровані комунікації (1). pp. 11-17.

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The possibilities of using electronic encyclopedia Wikipedia, and in particular, Ukrainian Wikipedia, as a tool for PR, are considered. The literature on contacts between the leadership of Wikipedia and representatives of the PR-industry is analyzed. The representation of information on large Polish companies in the Polish language edition of Wikipedia, as well as the representation of information on large Ukrainian companies in Ukrainian and Russian editions are explored. Methodology of promising scientific and practical research, in which the Ukrainian Wikipedia could and should be the object, is determined.

Item Type: Article
Uncontrolled Keywords: Wikipedia; public relations; the use of Ukrainian Wikipedia; PR-representation
Subjects: Статті у журналах > Збірники наукових праць
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Ілля Юрійович Афанасьєв
Date Deposited: 23 Nov 2016 09:32
Last Modified: 23 Nov 2016 09:32

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