Даценко, Тетяна Олександрівна (2016) Support positive image of the modern university by using interactive media In: “Economy. Zarządzanie. Osiągnięcia naukowe, rozwój, propozycje”, 29.09.2016 – 30.09.2016, Варшава, Польща.
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Abstract
Nowadays, the task of universities is to create and maintain a positive image in order to be competitive in educational arena. In this regard, questions are arise: "How to achieve a satisfactory result?" "What tools to use?", "What are the advantages media society gives to modern university in solving this problem?". As mentioned above, a positive image is a product of basic daily activities of the University, as well as targeted activities focused on target groups of public.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | global communications; image of university; interactive media; media society |
| Subjects: | Наукові конференції > Міжнародні |
| Divisions: | НМЦ > НМЦ інформаційно-рекламної та профорієнтаційної діяльності |
| Depositing User: | Тетяна Олександрівна Даценко |
| Date Deposited: | 13 Dec 2016 12:29 |
| Last Modified: | 13 Dec 2016 12:29 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/18237 |
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