Socio-communicative model of media consumption

Ісаєнко, Олександр Олександрович (2018) Socio-communicative model of media consumption Бібліотекознавство. Документознавство.Інформологія. Library Science. Record Studies. Informology., 4 (4). pp. 86-91. ISSN 2409-9805

[thumbnail of O_Isaienko_BDI_4_2017.pdf]
Preview
Text
O_Isaienko_BDI_4_2017.pdf

Download (538kB) | Preview

Abstract

The purpose of the work is to construct a socio-communicative model of media consumption at the present stage of society's development by means of analyzing the content content of the main functions of media culture as a phenomenon that became perceived as one of the key factors causing fundamental changes in the field of social life. Methodology. The semiotic and structural-functional analysis became the methodological basis of the socioconomistic analysis of the medieval reality. Socio-communicative analysis of media consumption as a socio-cultural phenomenon is realized on the basis of an integrated approach based on different levels of system analysis. The scientific novelty of this study is the use of socio-communicative analysis of mediareality as a sociocultural phenomenon in constructing a socio-communicative model of media consumption at the present stage of society development, which enabled to reveal a communicative component in all subsystems of the model and to show the interconnection between all its links by analyzing the content content of the main functions of media culture. Conclusions. Media consumption is a factor for updating the potentially existing but unrealized links of elements of the social system. The mediation processes underlying media consumption include the structures of mediation and the structure of mediation, performing various functions in social processes, resulting in the communicative space of the modern world, the complication of the system of mediation of social communication and the hidden increase in levels of social influence. Succeeded to find out socio-communicative model of media consumption consists of a number of functional elements, which are based on the communicative component.

Item Type: Article
Uncontrolled Keywords: media consumption; functions of media consumption; media culture; socio-communicative model; communicative environment; media consumer; mass media
Subjects: Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Інститути > Інститут журналістики > Кафедра бібліотекознавства та інформології
Depositing User: Олександр Олександрович Ісаєнко
Date Deposited: 02 Feb 2018 13:38
Last Modified: 02 Feb 2018 13:38
URI: https://elibrary.kubg.edu.ua/id/eprint/23308

Actions (login required)

View Item View Item