Sociology and Psychology of Media Management: Media management and media marketing

Сардарян, Каринна (2019) Sociology and Psychology of Media Management: Media management and media marketing [Teaching Resource]

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An integral part of media activity is the organization of the most effective interaction of employees, interaction with consumers and with other structures. For the quality work of every magazine, television company, radio station or website, the activities of journalists must be coordinated. Departments must perform their functions without interfering with each other, and control over technical processes must be comprehensive. In other words, in addition to the internal coordination of the actions of employees and departments, OMIs need tactical and strategic planning of their work, analysis of its consequences, achievements and mistakes, and vision of the prospects for their own activities. Organization of work of journalistic staff, problems of leadership at different levels (psychological, economic, creative), ensuring balance in workloads, harmonious stable development of the media body - this is the subject of the training course "Media Management and Media Marketing: Media Management". Without mastering this subject, the future graduate of the specialty will not be properly prepared for work in any position in the field of mass media, as well as in authorities, companies, enterprises. Modern media, which exist in the field of fierce competition, can survive only if their employees are specially trained in the fields of management and marketing, have the technique of creating and managing a media product in the market. It is important to emphasize that knowledge of general theory of management and general theory of marketing is not enough for successful activity of media managers, since the media have their own specificity. It follows that the development of programs of special disciplines, which in recent years have begun to be called media management programs, becomes relevant. The object of the course is media as an organizational system. The subject of the course is the tools and methods of managing the content production process in the media, managing the entire structure and individual units, developing media projects and concepts, business models, strategies of different types of media.

Item Type: Teaching Resource
Uncontrolled Keywords: psychology; management; media management; theoretical views on management; principles of management; management tools;
Subjects: Це архівна тематика Київського університету імені Бориса Грінченка > Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет журналістики > Кафедра журналістика та нових медіа
Depositing User: Лаборант Вікторія Євгенівна Фещенко
Date Deposited: 28 Oct 2019 12:38
Last Modified: 28 Oct 2019 12:38

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