Сардарян, Каринна (2019) Workshop on Commercial Communication Activities Marketing Communications [Teaching Resource]
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Abstract
Тhe purpose of teaching the discipline - to familiarize students with the complex of marketing communications, its elements and their relationship, gaining basic knowledge and skills in the field of marketing promotion, familiarization with advertising, methods of sales promotion, Public Relations, direct marketing, personal sales. The Marketing Communication discipline in student preparation is an important part of marketing promotion. This is driven by the training goals of media professionals who have advanced forms, methods and marketing management tools. The course aims to deepen and detail the students' knowledge in the field of company promotion. The tasks of studying the discipline are the formation of knowledge, skills, competences in the field of mechanisms of using the theory of marketing communications in practical work. The main tasks of studying the discipline "Marketing Communications" are the following: - determining the nature, role, place of marketing communications in a market economy; - analysis of the functioning of marketing communication tools: advertising, PR, sales promotion, personal sales, trade show activities, etc .; - study of the influence of marketing communications on demand generation and sales promotion of media products; - determination of methods of economic and communicative (social-psychological) effectiveness of marketing communications.
| Item Type: | Teaching Resource |
|---|---|
| Uncontrolled Keywords: | communication; marketing; effectiveness of marketing communication; the process of perception of information; dissemination of communication; |
| Subjects: | Це архівна тематика Київського університету імені Бориса Грінченка > Нормативні документи > Робочі програми навчальних дисциплін |
| Divisions: | Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет журналістики > Кафедра журналістика та нових медіа |
| Depositing User: | Лаборант Вікторія Євгенівна Фещенко |
| Date Deposited: | 29 Oct 2019 11:00 |
| Last Modified: | 29 Oct 2019 11:00 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/28291 |
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