Сошинська, Вікторія Євгенівна (2019) Marketing of library and information activities [Teaching Resource]
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Abstract
The purpose of the discipline - the formation of students of theoretical, methodical knowledge about the organization, different types, processes, marketing technology library and information industry. The objectives of the course are student-centered systems of knowledge, skills, experience and other competences that include: - knowledge and understanding of theoretical and practical problems of marketing library and information industry; - knowledge of library marketing organization: marketing libraries, marketing ideas, marketing information and library bibliographic products and services; - Knowledge, ability and experience of producing new ideas, solving complex marketing tasks in the library and information sphere; - Knowledge and understanding of the basic principles and tools of marketing in the practice of library and information institutions - knowledge, skills and experience of technological processes administrative and marketing activities: development, adoption, control over execution of management decisions, personnel management, search additional sources of funding.
Item Type: | Teaching Resource |
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Uncontrolled Keywords: | information activities; library; marketing; regulatory legal acts; practical marketing tasks; |
Subjects: | Це архівна тематика Київського університету імені Бориса Грінченка > Нормативні документи > Робочі програми навчальних дисциплін |
Divisions: | Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет української філології, культури і мистецтва > Кафедра інформаційних комунікацій |
Depositing User: | Лаборант Вікторія Євгенівна Фещенко |
Date Deposited: | 07 Nov 2019 12:27 |
Last Modified: | 07 Nov 2019 12:27 |
URI: | https://elibrary.kubg.edu.ua/id/eprint/28514 |
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