Marketing of library and information activities

Сошинська, Вікторія Євгенівна (2019) Marketing of library and information activities [Teaching Resource]

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The purpose of the discipline - the formation of students of theoretical, methodical knowledge about the organization, different types, processes, marketing technology library and information industry. The objectives of the course are student-centered systems of knowledge, skills, experience and other competences that include: - knowledge and understanding of theoretical and practical problems of marketing library and information industry; - knowledge of library marketing organization: marketing libraries, marketing ideas, marketing information and library bibliographic products and services; - Knowledge, ability and experience of producing new ideas, solving complex marketing tasks in the library and information sphere; - Knowledge and understanding of the basic principles and tools of marketing in the practice of library and information institutions - knowledge, skills and experience of technological processes administrative and marketing activities: development, adoption, control over execution of management decisions, personnel management, search additional sources of funding.

Item Type: Teaching Resource
Uncontrolled Keywords: information activities; library; marketing; regulatory legal acts; practical marketing tasks;
Subjects: Це архівна тематика Київського університету імені Бориса Грінченка > Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет української філології, культури і мистецтва > Кафедра інформаційних комунікацій
Depositing User: Лаборант Вікторія Євгенівна Фещенко
Date Deposited: 07 Nov 2019 12:27
Last Modified: 07 Nov 2019 12:27

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