Сардарян, Каринна (2019) Effective promotion of TV and radio projects [Teaching Resource]
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Abstract
In today's competitive market it is not enough to create a good product, it is necessary to determine the pricing policy and to ensure quality distribution of the product. The company must make sure that consumers know about the product, more interested in it and try it. Any, even the most good product, in modern conditions will be unclaimed without proper promotion. Therefore, today's media should pay more attention to this marketing component - promotion. Course objectives: - to consider the concept of promotion of projects as a whole, elements, means, methods of promotion of television and radio products, as well as differences in the promotion of projects; - to study methods of marketing communications; - to carry out a comparative analysis of methods of determining the budget for promotion; - to learn how to develop media project promotion programs on the basis of the information received; - be able to use the acquired knowledge in practical professional activity.
| Item Type: | Teaching Resource |
|---|---|
| Uncontrolled Keywords: | concept of promotion of projects; methods of marketing communications; professional activity; |
| Subjects: | Це архівна тематика Київського університету імені Бориса Грінченка > Нормативні документи > Робочі програми навчальних дисциплін |
| Divisions: | Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет української філології, культури і мистецтва > Кафедра інформаційних комунікацій |
| Depositing User: | Лаборант Вікторія Євгенівна Фещенко |
| Date Deposited: | 08 Nov 2019 06:53 |
| Last Modified: | 08 Nov 2019 06:53 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/28519 |
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