Analytics of the information environment

Афанасьєв, Ілля Юрійович (2019) Analytics of the information environment [Teaching Resource]

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The purpose of the course "Analytics of the information environment" is to familiarize with the practical possibilities of using analioic methods and techniques to optimize advertising and PR activities. Objectives of the training course: - Demonstrate the current state and immediate prospects of information environment analytics as a field of theoretical and applied knowledge; - identify and characterize each of the areas of analytics information environment relevant to the practical activity of advertisers and PRs, the basic methods, techniques, techniques, technologies; learn to effectively use, within current legislation, traditional and innovative information analysis tools to study the target audience, competitors, partners and other segments of the external and internal information environment.

Item Type: Teaching Resource
Uncontrolled Keywords: Information environment, analytics, segments of information environment, target audience, advertising
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Факультет журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Альона Павлівна Драч
Date Deposited: 02 Jan 2020 08:23
Last Modified: 09 Jul 2021 11:05

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