Methodology of media research Content module: Analytics and Forecasting

Васьків, Микола Степанович (2019) Methodology of media research Content module: Analytics and Forecasting [Teaching Resource]

[thumbnail of M_Vaskiv_MMAP.pdf]

Download (8MB) | Preview


The course "Analytics and Prognosis" aims to form the theoretical basis of the master's degree in journalism and media communications, so the purpose of his study is to acquaint students with the basic trends of the modern media sphere and the prospects and directions of its development; to prepare them for rapid adaptation in the conditions of changes and development of technical and technological bases of journalistic activity, increase of requirements for professional knowledge, skills and skills; to develop the ability to combine rigorous journalistic standards with new conditions and forms of work; to acquire knowledge, skills and skills of work in new mass media; teach him how to apply theoretical knowledge in practice. The main objective of the course is to develop the ability to analyze the current state and prospects of the media industry, to acquire the necessary skills and skills for successful professional activity in the future. The objectives of the course are: to determine the prospects for the development of journalism, different forms and methods of media activity, types of mass media;  Focus on the basic aspects of creative, editorial, organizational, technical, technological, communicative training of the journalist in light of the requirements for future professional activity;  to prepare students for activities in new and changing conditions;  To promote mastering of the basic provisions of the course, to study the general and specific laws that operate in journalistic science; To develop skills and abilities of a modern and versatile professional journalist.

Item Type: Teaching Resource
Uncontrolled Keywords: journalistic activity; analytics; prognostication; information space; media;
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Факультет журналістики > Кафедра журналістика та нових медіа
Depositing User: Лаборант Вікторія Євгенівна Фещенко
Date Deposited: 26 Dec 2019 08:02
Last Modified: 26 Dec 2019 08:02

Actions (login required)

View Item View Item