Георгієвська, Вікторія Володимирівна (2020) Commercial Communication Practices: Media Airlines [Teaching Resource]
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Abstract
The program "Commercial Communication Practices: Media Airlines" contains a list of problems that are considered in the study of the basics of media theory, public relations, as well as features of working with media undergraduate students of all specialties of the Institute of Journalism of Kyiv University. B. Grinchenko. The course "Commercial Communication Practices: Media Airlines" includes lectures and practical classes. The lectures are designed to familiarize the undergraduates with the methods of effective interaction, Collaboration with journalists and the target audience of mass media in the work of commercial, government and public organizations. Within the framework of lectures the basics of the theory of communication, PR and media relations, as well as the basic and necessary technologies of optimization of the communication environment of a corporation with involvement of mass media are considered. Within the framework of practical classes, it is planned to conduct a cross-poll, discuss interesting and instructive examples, apply certain strategic and tactical information and management decisions in given situations in different areas of communication activities.
| Item Type: | Teaching Resource |
|---|---|
| Uncontrolled Keywords: | mediarillyshines; communication; activities; communicative environment; methods of analysis; communication technologies |
| Subjects: | Це архівна тематика Київського університету імені Бориса Грінченка > Нормативні документи > Робочі програми навчальних дисциплін |
| Divisions: | Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет журналістики > Кафедра журналістика та нових медіа |
| Depositing User: | Вікторія Євгенівна Фещенко |
| Date Deposited: | 02 Mar 2020 07:24 |
| Last Modified: | 02 Mar 2020 07:24 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/30837 |
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