Сардарян, Карина Гамлетівна (2020) Management of audio-visual media [Teaching Resource]
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Abstract
The purpose of the course "Audiovisual Media Management" is to give students an understanding of the basic concepts and features of journalistic management, to combine mastering the basic theoretical knowledge of the subject with the development of skills of practical application of laws and techniques of management. The main tasks of the discipline: • Introduce students to the concepts of “management”, “media management”; • to provide students with an understanding of the historical development of management as a type of human activity; • to acquaint students with the history of theoretical perspectives on management in Ukraine and abroad; • Illuminate leading modern management concepts; • to acquaint students with the basic principles of management; • cover management tasks; • to provide students with understanding of leadership styles, basic skills and professional qualities of the manager, personally determined management rules; • Thoroughly highlight the main techniques and means of management in the media; • explain the general principles of organizational structuring of the media.
| Item Type: | Teaching Resource |
|---|---|
| Uncontrolled Keywords: | management; media body; management tasks; media management |
| Subjects: | Це архівна тематика Київського університету імені Бориса Грінченка > Нормативні документи > Робочі програми навчальних дисциплін |
| Divisions: | Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет журналістики > Кафедра журналістика та нових медіа |
| Depositing User: | Вікторія Євгенівна Фещенко |
| Date Deposited: | 02 Mar 2020 07:57 |
| Last Modified: | 02 Mar 2020 07:57 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/30847 |
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