Аpplication of the internet marketing tools as a modern means of advertising activity of the enterprise

Лойко, Валерія Вікторовна and Лойко, Єлизавета Миколаївна (2020) Аpplication of the internet marketing tools as a modern means of advertising activity of the enterprise European scientific journal of Economic and Financial innovation (1(5)). pp. 45-55. ISSN 2617-863X; 2617-8648

[thumbnail of V_Loiko_Ye_Loiko_ESJOEAFI_1(5)_2020.pdf]

Download (1MB) | Preview


The article discusses the use of Internet marketing tools as a modern means of advertising the enterprise. The analysis of the number of users of social networks, which in Ukraine is more than 19 million people. The most popular network among Ukrainian is Facebook, it is used by 13 million users. Instagram is second in popularity, with an audience of 11 million users. And third place is LinkedIn with an audience of 2.9 million users. The article proposes a method of attracting new potential customers of an industrial enterprise by creating and setting up advertising on social networks using the Internet marketing tool - SMM (Social Media Marketing). It is proposed to set up and use targeted advertising on Facebook for 30 days. Facebook is the most popular social network for Ukrainian users. The following algorithm for setting up and launching targeted advertising on Facebook was developed, in which the following stages of creating and setting up advertising are highlighted. The first stage: choosing the goals of the advertising company. It is proposed to select the Traffic tool. Second stage: optimization of the campaign budget. It is proposed to choose a budget of 840 UAH per day (equivalent to $ 30). The third stage: the name of the company and the place where traffic will go. This is a site, namely, a page on a site where people can join a developed community. Fourth stage: establishing a framework for a budget company. It is set manually by agreement with the customer of advertising. Fifth stage: setting up the audience. Select the region in which the ad will be displayed. Select age, gender, and detailed targeting. Sixth stage: advertising for display. At this stage, it is advisable to choose a platform and arrange the final form of advertising. The developed algorithm for setting up and launching targeted advertising on Facebook is focused on maximally informing the interested audience of buyers, which will increase the volume of sales of enterprise products. The advertising company is designed for 30 days with a budget of 28 000 UAH. Designed for men and women aged 18 years to 65+. As the experience of a marketing company shows, this type of implementation of an advertising campaign of a manufacturing enterprise is the most effective.

Item Type: Article
Additional Information: Науковометричні бази: Index Copernicus International (ICI); Research Papers in Economics (США), ResearchBib (Японія), Google Scholar, Economics and Finance Research
Uncontrolled Keywords: Internet marketing; tools; advertising; creation; customization; industrial enterprise; social networks; Facebook; Instagram; LinkedIn; budget; optimization
Subjects: Статті у наукометричних базах > Index Copernicus
Статті у журналах > Наукові (входять до інших наукометричних баз, крім перерахованих, мають ISSN, DOI, індекс цитування)
Divisions: Це архівні підрозділи > Кафедра фінансів та економіки
Depositing User: Валерія Вікторівна Лойко
Date Deposited: 21 May 2020 11:02
Last Modified: 21 May 2020 11:02
URI: https://elibrary.kubg.edu.ua/id/eprint/31399

Actions (login required)

View Item View Item