Advertising and PR-technologies in digital space: Technologies in digital space

Шиян, Віктор Олександрович and Пітцик, Владлена Юріївна (2020) Advertising and PR-technologies in digital space: Technologies in digital space [Teaching Resource]

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Abstract

The purpose of the discipline - students study the basic concepts of digital advertising technologies that allow them to navigate in the advertising strategies of Internet business, in obtaining, processing, interpreting the necessary information for advertising activities to prepare content and design advertising messages, making optimal decisions for advertising campaigns , evaluation of the effectiveness of advertising on the Internet.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising; PR-technologies; digital space
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 03 Sep 2020 12:05
Last Modified: 03 Sep 2020 12:05
URI: https://elibrary.kubg.edu.ua/id/eprint/31707

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