Advertising and PR-technologies in Digital space: Web analytics

Селюх, Євген Сергійович (2020) Advertising and PR-technologies in Digital space: Web analytics [Teaching Resource]

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Abstract

The aim of the discipline "Web Analytics" is to teach students basic knowledge about the measurement, collection, analysis, presentation and interpretation of information about website visitors in order to improve and optimize them. On the basis of Web analytics, the Internet audience is determined and the behavior of site visitors is studied to make decisions on the development and expansion of the functionality of the Internet resource for the needs of digital marketing.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising and PR-technologies; digital space; web analytics
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 08 Oct 2020 05:53
Last Modified: 18 Feb 2021 06:18
URI: https://elibrary.kubg.edu.ua/id/eprint/32017

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