Management in advertising and PR-structures

Курбан, Олександр Васильович (2020) Management in advertising and PR-structures [Teaching Resource]

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Abstract

The purpose of the discipline "Management in advertising and PR-structures" is to form a theoretical and applied base of public relations specialist, so the purpose of its study is to get acquainted with the structure of modern management processes in advertising and PR, and determine their place in the general background of marketing communications, as a support for the basic business process.

Item Type: Teaching Resource
Uncontrolled Keywords: management; advertising structures; PR structures
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 12 Oct 2020 12:22
Last Modified: 12 Oct 2020 12:22
URI: https://elibrary.kubg.edu.ua/id/eprint/32050

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