Advertising and PR in business: Integrated marketing communications

Ужанська, Тетяна Іллівна (2020) Advertising and PR in business: Integrated marketing communications [Teaching Resource]

[thumbnail of T_Uzhanska_RPBIMK.pdf]
Preview
Text
T_Uzhanska_RPBIMK.pdf

Download (897kB) | Preview

Abstract

The aim of the discipline "Integrated Marketing Communications" is to study and achieve understanding of decision-making on the choice of marketing communications, through the use of effective and popular marketing techniques and integrated marketing communications, as well as combining them with practical knowledge to identify and meet consumer needs; formation and development of instrumental competencies of business influence and information support of effective decisions; mastering the theoretical and practical foundations of advertising management, the formation of public opinion and other means of promoting goods.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising and PR; business; integrated marketing communications
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 13 Oct 2020 05:41
Last Modified: 18 Feb 2021 07:13
URI: https://elibrary.kubg.edu.ua/id/eprint/32073

Actions (login required)

View Item View Item