Advertising and PR in business: Marketing research of advertising and PR

Ужанська, Тетяна Іллівна (2020) Advertising and PR in business: Marketing research of advertising and PR [Teaching Resource]

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Abstract

The purpose of the discipline "Marketing research of advertising and PR" is to provide students with theoretical knowledge and practical skills in the development and design of information materials in the field of advertising to achieve maximum communication effect; help students deepen their knowledge of the principles, objectives, functions, methods and algorithms of information collection, analysis of the advertising market and the market of existing PR-events, study the behavior of consumers, competitors and other market participants.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising; PR; business; marketing research of advertising and PR
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 13 Oct 2020 05:43
Last Modified: 18 Feb 2021 07:14
URI: https://elibrary.kubg.edu.ua/id/eprint/32074

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