Fundamentals of the digital industry: Production and promotion of content

Шиян, Віктор Олександрович (2020) Fundamentals of the digital industry: Production and promotion of content [Teaching Resource]

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Abstract

The purpose of the discipline "Fundamentals of digital industry: Production and promotion of content" is to teach students basic knowledge about the production and promotion of content, which allows them to navigate in advertising strategies of business, social sphere, innovative technologies, obtaining, processing, interpreting information necessary for advertising on the preparation of content and design of advertising messages, the creation of various types of content and evaluation of the effectiveness of advertising activities.

Item Type: Teaching Resource
Uncontrolled Keywords: basics of digital industry; content production and promotion
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 13 Oct 2020 05:47
Last Modified: 22 Feb 2021 07:34
URI: https://elibrary.kubg.edu.ua/id/eprint/32077

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