Basics of advertising and public relations: Basics of advertising

Ужанська, Тетяна Іллівна and Кузнєцова, Ірина Вікторівна (2020) Basics of advertising and public relations: Basics of advertising [Teaching Resource]

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Abstract

The purpose of the discipline "Fundamentals of Advertising" (within the discipline "Fundamentals of Advertising and Public Relations") is to study and apply the forms and tools of influence on potential consumers, the main marketing communication - advertising; assimilation of features planning and organization of advertising activities; determining the effectiveness of advertising products, as well as combining them with practical knowledge of promotion and effective application; formation and development instrumental competencies of business influence and information support of effective decisions; mastering the theoretical and practical foundations of analysis, research and management of advertising.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising; PR; basics of advertising and public relations; basics of advertising
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 21 Oct 2020 06:38
Last Modified: 21 Oct 2020 06:38
URI: https://elibrary.kubg.edu.ua/id/eprint/32258

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