Journalism and information: Media planning

Ужанська, Тетяна Іллівна (2020) Journalism and information: Media planning [Teaching Resource]

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Abstract

The aim is to form an understanding of decision-making on media operations, through the application of effective and popular marketing solutions and combining it with practical knowledge of such communication technology as media planning; to form and develop instrumental competencies in information processes in the media; mastering the theoretical and practical foundations of media planning.

Item Type: Teaching Resource
Uncontrolled Keywords: journalism; information; media planning
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 22 Oct 2020 05:36
Last Modified: 19 Feb 2021 06:50
URI: https://elibrary.kubg.edu.ua/id/eprint/32281

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