Advertising and PR in the Humanities: Social Advertising

Горбенко, Галина Василівна and Шиян, Віктор Олександрович (2020) Advertising and PR in the Humanities: Social Advertising [Teaching Resource]

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Abstract

The purpose of the discipline is for students to acquire theoretical knowledge and practical skills in the field of advertising to solve social problems. In addition, students should develop an understanding of the basic processes of creating social advertising.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising and PR; humanitarian sphere; social advertising
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 09 Nov 2020 06:37
Last Modified: 19 Feb 2021 06:56
URI: https://elibrary.kubg.edu.ua/id/eprint/32504

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