Imageology

Піскорська, Галина Андріївна (2020) Imageology [Teaching Resource]

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Abstract

The purpose of the course is to reveal the psychological nature of image (stereotype / image), to explain the "anatomy" of social image; to acquaint students with the principles and mechanisms of its formation and adjustment; to develop skills of determining the real and desired image of the organization / policy / product, professional approach to image-building technologies with the help of various means of communication.

Item Type: Teaching Resource
Uncontrolled Keywords: image; image building; stereotype; image
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 12 Nov 2020 12:02
Last Modified: 19 Feb 2021 06:53
URI: https://elibrary.kubg.edu.ua/id/eprint/32648

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